Caring Enough to Write the Very Best

Those of us who remember the early days of Hallmark Cards remember their famous slogan, “Caring enough to send the very best”. I don’t know if Hallmark still uses this slogan as part of its advertising campaign, but it says a lot that can be applied to our writing. 

First, it states that the company cares. Caring makes people feel validated. A caring writer will care for his readers, and that caring will come through in his writing. 

Next, the slogan states that the company cares enough to do something. There are different levels of caring. As followers of Christ, we are to care with the love of Christ, not for personal gain but for the good of others. We should keep this kind of caring at the forefront of our minds when we write. 

Finally, the slogan states that the company cares enough to send the very best. Do we care enough to write the very best, not only in terms of craft and style, but also in terms of content? 

Let this be our writing attitude: Caring enough to write the very best.

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7 thoughts on “Caring Enough to Write the Very Best

  1. I totally agree, MaryAnn. I see lots of writing in all levels. I try to encourage new writers to study and learn. Don’t be so anxious to publish that you jump to the self-publishing format and put out a poor product.

    If we are writing for the King of the Universe, why would we do less?

    August 24, 2009 at 8:32 AM

    • You are so right, Pam! We have to keep in mind that we are writing for the Audience of One, our Lord Almighty, King of the Universe! He gave us His all; how can we do anything less?

      Thanks so much for this crucial reminder!

      Blessings,

      MaryAnn

      August 24, 2009 at 9:36 AM

  2. I agree with MaryAnn that we must use our God-given writing skills to the best of our ability so that God will be glorified.One of the ways to make sure that your writing is ready for publication is to join a critique group. I see the progress the girls in my group have made since they became members. No one understands a writer better than another writer. We learn so much from each other. If there is no group in your area, then start one. Some writers’ groups are listed in Sally Stuart’s Market Guide. Keep writing for Him. Fran Pasch

    August 24, 2009 at 4:38 PM

  3. Very insightful comparison MaryAnn. I’ve printed the slogan and thumb-tacked it above my desk as a reminder to care, care enough to do something and care enough to write my best work.

    August 25, 2009 at 7:21 PM