Those of us who remember the early days of Hallmark Cards remember their famous slogan, “Caring enough to send the very best”. I don’t know if Hallmark still uses this slogan as part of its advertising campaign, but it says a lot that can be applied to our writing.
First, it states that the company cares. Caring makes people feel validated. A caring writer will care for his readers, and that caring will come through in his writing.
Next, the slogan states that the company cares enough to do something. There are different levels of caring. As followers of Christ, we are to care with the love of Christ, not for personal gain but for the good of others. We should keep this kind of caring at the forefront of our minds when we write.
Finally, the slogan states that the company cares enough to send the very best. Do we care enough to write the very best, not only in terms of craft and style, but also in terms of content?
Let this be our writing attitude: Caring enough to write the very best.