Wednesday, Oct 21, 2009

Becoming Syndicated

Syndication is the goal of many columnists. If you write columns, you may wish to consider duplicating your efforts through syndication.

What is syndication? In its simplest terms, syndication is doing the work once while multiplying your circulation. It is doing the work once while multiplying your influence. It is doing the work once while multiplying your profits.

There are basically two types of syndication: self-syndication and industry syndication. The latter is more difficult to break into, but a whole lot easier to manage.

When you syndicate your columns, you publish them in more than one newspaper or magazine. If you self-syndicate, then you are responsible for setting up accounts with the newspapers, for submitting your columns to them on a timely basis, and for handling all paperwork. When you syndicate your columns through an industry syndicate, the syndicate handles all of those details.

Years ago I self-syndicated my column, Winning with the Word, to several newspapers throughout New Jersey. Although I tried to send the same column to all newspapers at the same time, the different publication schedules of the various newspapers made it virtually impossible to adhere to my schedule. So I had to keep close track of what I sent where.

Around the same time, I was writing another column for the AMY Internet Syndicate. Working with this industry syndicate was a lot easier because I did not have to handle the distribution of the column. It reached newspapers all over the United States, but all I had to do was write the column.

Both syndicate options are viable ways for you to get your message out on a consistent basis. The question to ask is which option is better for you.


Note: John Riddle is sponsoring a one-day writers’ seminar. For details, see below and contact John at

Making Money As a Freelance Writer
Saturday, Novemer 7, 2009
Cornerstone United Methodist Church
3135 Summit Bridge Road (Rt. 896)
Bear, Delaware 19701

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13 thoughts on “Becoming Syndicated

  1. Hello MaryAnn,

    Thank you for sharing this information. I was unaware that a self syndication option existed. I always learn something when I stop by:) Blessings!

    October 21, 2009 at 12:35 PM

    • Yes, Karen. Self-syndication is certainly an option, and a very viable one. I would suggest you start with regional newspapers that do not overlap in circulation demographics.

      October 21, 2009 at 12:45 PM

  2. I had no idea that this existed. I do thank you for the information, Mary Ann, and it is certainly good to consider. It was great that you shared your own experiences, too.

    October 22, 2009 at 6:48 AM

    • You are so welcome, Skye! 🙂 I do hope you will pursue the idea. With your background, perhaps you could write an education column.

      October 22, 2009 at 9:29 AM

  3. Mary Ann: It is something to consider; I would also love to write op-eds, as there are so many pertinent issues facing our nation, and many are not getting the TRUTH out there.

    Thank you for your wonderful encouragement.

    October 22, 2009 at 4:39 PM

      • Great idea, and one that bears merit—so many students are attending parochial schools, Christian schools or being home schooled for the lies that are promulgated.

        Thanks for the idea.

        October 22, 2009 at 5:46 PM

  4. You are in a strategic position to understand what is going on from the inside. I will be praying for you that God will give you clear direction.

    October 22, 2009 at 7:24 PM

    • Dear Mary Ann;

      I do need your prayers, then, as this is a most serious issue; one that has many of us in fear. However, God knows what path we should follow, and I trust that He will guide us. I am seriously going to consider being a rabble rouser for the Lord via the printed word.

      October 22, 2009 at 7:36 PM