Whether you’re writing fiction or non-fiction, your writing will be stronger and more powerful if you use emotion to attract and keep your reader. The key to powerful writing is to reach the heart, and the only way to reach the heart is through emotion.
Jesus knew this. That’s the reason He taught in parables. Parables are stories filled with emotion. They touch the heart of those who hear them.
Why focus on the heart? Because the heart is where transformation takes place. And Jesus is all about transforming us into His image.
Emotion is not limited to fiction writing. You can use it in your non-fiction writing as well by including anecdotes–little stories that make a point about people’s experiences.
So, whatever you write, think EMOTION. Remember: emotion is a synonym for heart.