Using Social Media Wisely to Promote Your Writing

In the last few years, major changes have occurred in the publishing industry, particularly in regard to author promotion.  Numerous socia media venues have arisen that are now being strategically used by writers to establish and maintain a platform.  Most of us very likely have blogs, Facebook and Twitter accounts, and many of us probably use venues like LiveJournal, MySpace, LinkedIn, Plaxo, and other online methods for getting our name and our work out there. 

If you’re like me, you may very well at times feel overwhelmed by all of these opportunities. So let’s explore ways to ensure that we make right choices regarding if, how, and when to advertise ourselves. 

First of all, as followers of Christ, we are privileged to be able to tap into His wisdom re: the decisions we make, including decisions about our writing. As James 1:5-6 promises us, we can ask our Lord for His wisdom, and He will generously give it to us. 

Next, we need to determine the vision and mission for our writing. IOW, why are we writing? If you are a believer in Jesus Christ, you write to promote His kingdom, not your own.  This is our purpose as Christian writers.  At the same time, each of us fulfills that purpose in a different way.  So take some time to determine your unique purpose as a writer who follows Christ. 

Once you have prayed for wisdom and determined your unique vision for your writing, you will be in a better position to determine which social media venues are best for you. 

In the next few weeks, we will explore each of these social media venues and consider their pros and cons.  I encourage you to share with us your experiences using each venue as we discuss them. 

We’ll start next week with the question: Is it right for me as a Christian to promote myself?

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2 thoughts on “Using Social Media Wisely to Promote Your Writing

  1. I’m probably jumping ahead by answering the question about whether it’s right or wrong to promote yourself.

    If the Lord has put it on your heart to write, then you’re promoting your work. If nobody knows about it, how will they read or be blessed by the message?

    I’ve struggled with how many social media outlets to join. I’m a blogger, on Facebook, and on Twitter. Isn’t that enough?

    August 27, 2011 at 10:29 PM

    • I hear you, dear Susan! This is a tough question for all of us. The way I look at it is this: We are not really promoting ourselves; we are promoting our Lord Jesus Christ. And anything we can do to promote Him is worth it.

      We’ll be discussing the various social media outlets. Bottomline, we have to decide what works best for us and aligns with God’s will for our lives.

      Looking forward to more discussion about this. Thanks so much for your comment.

      Blessings,

      MaryAnn

      August 31, 2011 at 11:37 AM