This week we continue our discussion on Social Media by asking the question: Is it right for me as a Christian to promote myself?
Most, if not all, of us have struggled with this question. Here are my thoughts on it. Then I warmly welcome you to contribute yours.
1) Promotion all boils down to heart motive. If my motive is to exalt myself, then it is wrong to promote myself. The Word of God makes this clear: “Let another praise you, and not your own mouth; someone else, and not your own lips.” (Proverbs 27:21).
But if my motive is to exalt Jesus Christ and His message, then it is all right to promote myself. Why? Because I am not really promoting myself; I am promoting Christ. I see myself as an instrument in God’s hands to spread the Gospel. And Jesus Himself commanded us to preach the Gospel to the ends of the earth (Mark 16:15). This command is called The Great Commission.
2) Once our heart motive is right, then promotion is not only right but necessary. Why? Again, Scripture gives us the reason in Romans 10:14-15: “But how can they call on Him to save them unless they believe in Him? And how can they believe in Him if they have never heard about Him? And how can they hear about Him unless someone tells them? And how will anyone go and tell them without being sent? That is why the Scriptures say, ‘How beautiful are the feet of messengers who bring good news!'”
Notice the verse that says, “how can they hear about Him unless someone tells them?” Someone telling them is how I define promotion.
When I promote my writing, I am promoting its content, and its content points people to Christ.
For an outstanding article on self-promotion from a Christian perspective (very likely, the best article I’ve ever read on the topic), check out “Can Christians Self-Promote?” by Rebecca Seitz, founder of Glass Road Public Relations, a PR firm “representing Christians creating works of entertainment”.
For more info on Glass Roads Public Relations, check out Rebeca’s site at
Now, it’s your turn to let us know what you think about Christians and self-promotion. 🙂