Friday, Sep 02, 2011

Is It Right for Me as a Christian to Promote Myself?

This week we continue our discussion on Social Media by asking the question: Is it right for me as a Christian to promote myself? 

Most, if not  all, of us have struggled with this question.  Here are my thoughts on it. Then I warmly welcome you to contribute yours. 

1) Promotion all boils down to heart motive.  If my motive is to exalt myself, then it is wrong to promote myself.  The Word of God makes this clear:  “Let another praise you, and not your own mouth; someone else, and not your own lips.” (Proverbs 27:21). 

But if my motive is to exalt Jesus Christ and His message, then it is all right to promote myself.  Why? Because I am not really promoting myself; I am promoting Christ.  I see myself as an instrument in God’s hands to spread the Gospel. And Jesus Himself commanded us to preach the Gospel to the ends of the earth (Mark 16:15).  This command is called The Great Commission. 

2) Once our heart motive is right, then promotion is not only right but necessary.  Why?  Again, Scripture gives us the reason in Romans 10:14-15:  “But how can they call on Him to save them unless they believe in Him? And how can they believe in Him if they have never heard about Him? And how can they hear about Him unless someone tells them? And how will anyone go and tell them without being sent? That is why the Scriptures say, ‘How beautiful are the feet of messengers who bring good news!'” 

Notice the verse that says, “how can they hear about Him unless someone tells them?”  Someone telling them is how I define promotion. 

When I promote my writing, I am promoting its content, and its content points people to Christ. 

For an outstanding article on self-promotion from a Christian perspective (very likely, the best article I’ve ever read on the topic), check out “Can Christians Self-Promote?” by Rebecca Seitz, founder of Glass Road Public Relations, a PR firm “representing Christians creating works of entertainment”. 

For more info on Glass Roads Public Relations, check out Rebeca’s site at 

Now, it’s your turn to let us know what you think about Christians and self-promotion. 🙂

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3 thoughts on “Is It Right for Me as a Christian to Promote Myself?

  1. Hi MaryAnn –

    I think the way authors go about promotion says a lot. When everything is focused on their book from their Facebook page to their email communications, it leaves a bad taste in my mouth.

    As authors, we’re writing for God first and then our audience. For novel writers, author intrusion is a big no-no because it pulls the reader out of the story. Too much focus on our book, our accomplishments can turn readers away from our story and defeat our purpose.

    Susan 🙂

    September 5, 2011 at 4:58 PM

    • You are so right, Susan, that the manner of promotion “says a lot.” As you wisely note, “we’re writing for God first and then our audience.” As in everything else, we need to use God’s wisdom when promoting His cause as represented in our books. Otherwise, as you note, we can “defeat our purpose” which is pointing our readers to God.

      Thank you so much for your insightful comment. I deeply appreciate your taking the time to post it.



      September 5, 2011 at 6:40 PM

  2. Thank you for this, MaryAnn. We Christian authors really struggle in this area, don’t we? We don’t want to “think more highly of ourselves than we ought.”

    It comes down to striking a balance.

    Of course, if we ask the Lord, He will help us. 🙂 I sometimes forget about that.

    September 7, 2011 at 9:30 AM