Friday, Nov 11, 2011

Building an Author Platform

The world of publishing has changed dramatically in the last decade. To succeed as a writer today, much more is required. Whereas publishers used to do most of the advertising for a book, today the writer is responsible for most of the promotion. 

Promoting your book involves building your author platform because it is through your author platform that you will sell most of your books.  So, what is an author platform? 

An author platform is the launching pad for your promotional efforts.  It includes many venues, such as print media, blogging, Facebook, Twitter, YouTube, and a host of other outlets. It also includes your author persona, that portion of your life that you are willing to share with the public. 

In order to promote your book, it is important that you maximize these venues to let people know of your work.  While your publisher will do some promotion, the bulk of it is up to you. 

For more excellent information on building an author platform, I refer you to the following book by Jeff VanderMeer entitled BookLife: Strategies and Survival Tips for the 21st Century Writer : 

Print Version:

Kindle Version:

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2 thoughts on “Building an Author Platform

  1. Is there a difference between fiction and nonfiction platforms? I know a platform is totally necessary for nonfiction authors, but a platform, as I understand it, is different for fiction writers.

    November 28, 2011 at 8:38 AM

    • Hi, Pam,

      Great question! 🙂 A platform is a platform is a platform. However, the fiction writer develops a platform in a somewhat different way. I think I’ll answer your wonderful question in a blot post so I can go into more detail.



      November 29, 2011 at 2:24 PM