Wednesday, Jun 20, 2012

Wednesday Wisdom (Business): Begetting a Blog

Writers sometimes ask me if they should write a blog. My answer to them is a question: Why do you want to write a blog? Their answer to that question goes far in helping them decide whether or not to blog.


As with most decisions in life, there are pros and cons to blogging. Here are some of the cons first, then the pros. 


• Blogging takes time. Writing an excellent blog post can take an hour or more of your day.

• Blogging requires coming up with enough interesting material on a consistent basis.

• Blogging requires a certain set of computer skills.

• Blogging requires advertising your blog.

• Blogging requires discipline and deadlines. 


• Blogging is a great tool for serving those in your field of interest.

• Blogging is a viable and respected outlet for your passion.

• Blogging is an effective way to build a presence and a platform.

• Blogging earns you recognition as an expert in your field.

• Blogging keeps you on your toes and on the cutting edge of your field. 

Michael Hyatt has written a wonderful post entitled “7 Keys to Writing a Killer Blog Post.” You can check it out here.

Keeping these pros and cons in mind, what do you think about blogging? If you already blog, please share some of your suggestions for creating a successful blog? If you don’t blog, please share some of your questions.

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6 thoughts on “Wednesday Wisdom (Business): Begetting a Blog

  1. I do blog about writing inspirational fantasy, and I started the blog to help create exposure and have fun. But it’s hard to keep up with it. My life is busy.

    And I’m getting ready to start another blog for a nonfiction book. This one will be to build a community of followers to show a publishing house there is a need for the book.

    I know I’ll have to pay more attention to this one. I’m not crazy about the idea, but I’m willing to give it a shot. I read in a book on blogging that to build a successful blog, you should blog every day for 9 months to a year. Yikes!! I’m thinking that’s a bit radical, and I won’t go that far. But when I start this new blog, I’ll also have to create a new schedule for myself so I can blog as well as write and live my life.

    June 20, 2012 3:44 PM

    • Hi, Pam,

      Thanks so much for your post. You bring up a great point about balance. While writing a blog may be important in building one’s platform, I believe that each writer must decide for herself the frequency of publication that works best for her. There are many factors to consider in light of one’s priorities and responsibilities in life. So thank you for your thoughtful post.


      June 22, 2012 9:58 PM

  2. I am thinking about starting a blog to get a following built up for a magazine I would like to publish. You have given me lots to think about with this post. Thank you!

    June 22, 2012 7:54 AM

    • Thanks for your comments, Christine! I’m so glad you were encouraged. Please let me know what you decide about starting a blog.


      June 22, 2012 10:41 AM

  3. Blogging has been a wonderful experience for me. I’ve met wonderful writers from all over the globe, gained work (such as a position at the Coffeehouse for Writers) and established connections. It’s helped polish and stretch my skills as well.

    It is time consuming, however, and I am working to find a better balance. Some weeks I find that all the writing I am doing is for the blog, and that is not my primary writing goal. I wouldn’t trade the experience, I just need to refine things a bit.

    I agree with you; it is a great tool. It’s helpful to go into it knowing that it is a commitment, and gaining insight from writers like you, MaryAnn. 🙂

    June 22, 2012 10:24 PM

    • Thanks for your comments, dear Karen. You are right in saying that blogging is a commitment. You are also right in mentioning the importance of balance. Thanks again. I always appreciate your insightful posts.


      June 22, 2012 10:45 PM