Wednesday, Jul 04, 2012

Wednesday Wisdom (Business): Generating Spin-Off Income

I’d like to use that same out-of-the-box thinking to explore how we can generate spin-off income from our writing. 

What is spin-off income? Spin-off income is any income that results as a by-product of something we have written.  For example, if you’ve written a book on adoption, you could sell tee-shirts, mugs, pens, tote bags, and other paraphernalia related to promoting adoption and to fighting abortion. If you’ve written a novel with a plot centered around bullying, spin-off material could include teleclasses, videos, and workshops for parents and teachers on how to deal with bullies.

Spin-off income can also come in the form of reprint sales. As long as you do not sell all rights to a work, you can re-sell that work to another publisher. This is a key way that professional writers generate revenue.  Some of my articles have sold nine or ten times. I did the work once, but I was paid more than once.

Other ideas for spin-off income include the following:

  • Teleseminars.
  • E-books.
  • CDs/DVDs.
  • Podcasts.
  • In-person workshops.

The difference between a prosperous author and a poor one is often found in the spin-offs. While an author certainly needs a great book, the book alone will not always cut it financially for the author. What will make all the difference, however, is the marketing plan attached to the book.  And spin-offs are a vital part of a successful marketing plan. 

What spin-offs have you used or do you plan to use to earn additional revenue from your writing?  


Photo Source: Microsoft Clipart

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2 thoughts on “Wednesday Wisdom (Business): Generating Spin-Off Income

    • Great venues for earning income, Pam. Thanks for mentioning them. Author visits at schools can be quite lucrative and present an excellent spin-off opportunity, especially for children’s authors.



      July 5, 2012 7:25 AM