In many ways, building a writing business is like building any other business. You need to develop a network of people who will find your writing of benefit to them. This is called networking and is a tried-and-true method of building a business.
While the best networking takes place face-to-face, social media venues have opened up opportunities for networking around the globe with people we’ve never met and may never meet. Yet these people are potential prospects for our services.
When networking, here are a few key things to do to ensure your success:
• Always keep in mind the prospective client’s underlying question: What’s in it for me? In order for a prospective client to hire you, or purchase your article or story, he must consider it worth his while to do so. He will ask himself why he should hire you or purchase your writing. What good will it do him or his publishing house? So focus on the benefits of your writing to your prospective buyer. Seek to meet your prospective client’s needs first, not your own.
• Offer to promote your prospective clients in any way you can. Scripture commands us to esteem others better than ourselves (Philippians 2:3). When you adopt a selfless attitude of consideration for your prospective clients, they will be more open to support you in return.
• Provide a topnotch product. While this goes without saying, many writers fail to heed this very important injunction. Your writing is a reflection of you. Make sure it is superior and stands out above the crowd. It is easy to be mediocre. Being excellent takes effort.
Networking can take place anytime, anywhere. Keep your eyes open for opportunities to build your network. They may present themselves when you least expect them.
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