Wednesday Wisdom (Business): Marketing Your Book

Time was that writers wrote books and publishers sold them. Today, this is no longer the case. While publishers will launch the marketing process, the bulk of the responsibility for marketing one’s book now rests on the author. 

Lest you become dismayed and discouraged, consider this new approach to book sales a great opportunity for you, the author, to customize your marketing efforts in such a way that you will garner maximum sales. 

But, I hear you protest, I’m a writer not a salesperson. I beg to differ. We are all salespersons. When you presented your book proposal to a publisher or agent, you were selling your book and so was I.  

So, now that we have accepted the fact that we are salespersons, let’s act like salespersons in order to sell our books. In practical terms, here are three steps you can take to maximize your book sales:

1) Determine the audience that will most likely buy your book. A hit-or-miss approach to book sales will cost you time and money. A focused approach will save you time and money.

2) Get yourself in front of that audience in whatever way you can. Use social media, teleclasses, in-person speaking engagements, articles, ads—whatever your time and budget can afford.

3) Develop seminars or speeches related to your book’s theme. For example, the theme of my latest novella is unforgiveness enslaves, while forgiveness sets free. I plan to speak on this theme at women’s breakfasts, luncheons, churches, and other organizations. I will use these speaking opportunities as venues to sell my book. 

I’ve touched only the tip of the marketing iceberg in this short post. There are numerous other ways to market your book. Research those ways through the many wonderful marketing books out there.

Finally, develop a marketing plan that fits your goals and your lifestyle. This is critically important in order to maintain not only your well-being but also the well-being of those for whom you care. 

Please share any book marketing techniques you have found particularly successful in selling your books.

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2 thoughts on “Wednesday Wisdom (Business): Marketing Your Book

  1. When my children’s picture books came out, Kim (the illustrator) and I hosted tea parties. I collected porcelin tea cups from yard sales so each girl could drink from a REAL cup. I made iced tea and punch and baked mini muffins. Kim made up coloring pages. We hosted parties at lots of churches, a Christian school, a girl scout troop and the public library. We read our books while the girls had tea. We talked about writing and illustrating. We talked about Jesus. We gave out the coloring pages. And we had books available for purchase. We didn’t charge for the parties. We had so much fun and let me tell you, we sold a ton of books.

    I’m looking forward to doing something similar again someday!

    August 24, 2012 7:59 AM

    • What a great marketing technique, Pam! One that not only offers lots of fun but sells lots of books as well. Thank you so much for sharing it. 🙂

      Would you agree that children’s books lend themselves well to fun marketing strategies, perhaps better than books for adults? There is a fun element inherent in being a child that we sometimes lose as adults. Maybe we should add more fun to our bookmarketing techniques for our adult readers. 🙂

      Thanks again for a great post! 🙂

      August 24, 2012 8:22 AM