Time was that writers wrote books and publishers sold them. Today, this is no longer the case. While publishers will launch the marketing process, the bulk of the responsibility for marketing one’s book now rests on the author.
Lest you become dismayed and discouraged, consider this new approach to book sales a great opportunity for you, the author, to customize your marketing efforts in such a way that you will garner maximum sales.
But, I hear you protest, I’m a writer not a salesperson. I beg to differ. We are all salespersons. When you presented your book proposal to a publisher or agent, you were selling your book and so was I.
So, now that we have accepted the fact that we are salespersons, let’s act like salespersons in order to sell our books. In practical terms, here are three steps you can take to maximize your book sales:
1) Determine the audience that will most likely buy your book. A hit-or-miss approach to book sales will cost you time and money. A focused approach will save you time and money.
2) Get yourself in front of that audience in whatever way you can. Use social media, teleclasses, in-person speaking engagements, articles, ads—whatever your time and budget can afford.
3) Develop seminars or speeches related to your book’s theme. For example, the theme of my latest novella is unforgiveness enslaves, while forgiveness sets free. I plan to speak on this theme at women’s breakfasts, luncheons, churches, and other organizations. I will use these speaking opportunities as venues to sell my book.
I’ve touched only the tip of the marketing iceberg in this short post. There are numerous other ways to market your book. Research those ways through the many wonderful marketing books out there.
Finally, develop a marketing plan that fits your goals and your lifestyle. This is critically important in order to maintain not only your well-being but also the well-being of those for whom you care.
Please share any book marketing techniques you have found particularly successful in selling your books.
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