Wednesday, Sep 12, 2012

Wednesday Wisdom (Business): The Author Interview

An excellent way to market your books is through the author interview. This venue can potentially place you before thousands of readers, thereby significantly impacting your book sales.

How do you go about getting an interview? Actually, doing so is not so difficult as you may think. Here are some steps you can take:

1) Write a press release. But, as marketing expert Rob Eagar advises, instead of promoting your novel in the press release, promote your expertise in the topic of your novel. For instance, if you’ve written a novel about human trafficking or some other social issue, don’t promote your novel in your press release. Instead, promote your expertise in the social problem of human trafficking. As Eagar notes: “Show how your expertise, and the message of your book, relates to current events, such as national headlines, holidays, and recent trends” (Wildfire Marketing).

2) Contact local and regional radio and television stations. Many small towns have local radio and television stations that cater primarily to the area. These venues are often looking for people to interview. A phone call., a letter, or a personal visit can get you on the interview schedule sooner than you think.

3) Contact Internet radio and television stations. Increasingly, more and more authors are being interviewed on Internet radio. There are several Internet radio stations you can explore that are open—even eager—to doing author interviews. One of the best is The Authors Show.

4) Provide your interviewer with a list of questions. Interviewers don’t always have time to read your novel. By offering a list of questions, you save the interviewer time and embarrassment.

5) Offer to interview other authors. What goes around comes around. When you provide other authors a venue to showcase their work, you will be opening doors for them to interview you.

Now it’s your turn. 🙂 Have you ever been interviewed as an author? I’d love to hear about your experiences.


Photo Source: Microsoft Clipart

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