A trend can be a solid prediction about the future, a prediction based on proven facts. For this reason, a trend can be projected with some accuracy. For instance, publishers can predict fairly well that e-book publishing will increase and become more popular.
A trendy trend, on the other hand, is usually a gamble. It is a prediction based on unsubstantiated information that could be nothing more than a whim. For example, Chick Lit was, in my opinion, a trendy trend. It was based somewhat on the assumption that readers would ensconce this genre solidly into their reading hall of fame and return to it again and again. Time, however, has shown that Chick Lit had a relatively short life span.
While it is good to study trends, it is more important to write what Holy Spirit places on your heart to write. He alone knows the outcome of trends. He alone knows who will need to read your story and when.
As we follow the only solid Trend-Maker, we can be sure that what we write will be just what our readers need to read.
What do you think about trends? Do you put much weight on them? Do you follow them? Have you found them useful in planning what to write?
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