Wednesday, Jul 03, 2013

(Business) Social Media: Sorting the Best from the Good

gpsOverwhelm is the new emotional and psychological disorder of our day.  Jesus prophesied that in the last days, information would abound and people would be going to and fro seeking it (Daniel 12:4). Does this sound like you? It certainly sounds like me.  Until recently, that is, when I decided that I needed to reorder my priorities.

I was being bombarded by so many social media venues that my head started spinning. After going around in several circles, I realized that I needed to take drastic measures.  I needed to evaluate the social media venues I was using and analyze them to determine which were giving me the greatest return. I labeled some as good, some as better, and some as best.  Here are the questions I asked myself in making this determination:

1) How much time is this social medium costing me?  Yes, costing.  Every minute we spend on something is a minute we take from something else. We all have only 24 hours in a day.  How we spend those minutes will determine our success or failure in life.  So activities have price tags.  For me, the costliest activities are those that could potentially compromise my relationship with God in terms of time and distraction.  When considering a new activity, I first ask myself if that activity will jeopardize my relationship with God or will it enhance my relationship with God. If there is any question that the activity under consideration will jeopardize my relationship with God, I trash the idea.

2) How much benefit is this social medium giving me? The time spent must be worth the reward. If there is no tangible benefit from using the social medium in terms of business growth (read: book sales, customer relationships, influence), I give the venue a lower grade.

3) How much creative energy am I expending by using this social medium? Energy expended is energy expended, whether creative or physical.  If I expend my creative energy surfing social media, will I have enough creative energy left to write?

The writing life is a continual re-setting of one’s course.  Just as airplane pilots continually re-set their course, so must we. But, praise God, we have the best GPS system in the universe: Holy Spirit.  As we seek Him, hear His voice, and obey Him, we will make right decisions regarding how to order our days.

Photo Source: Microsoft Clipart



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2 thoughts on “(Business) Social Media: Sorting the Best from the Good

  1. MaryAnn: invaluable advice that really sparks a chord in me. I have seen and heard far too much about social media: pros/cons/indifferences, and I am vicariously aware of the addiction this has created in our society. I see it in my classrooms and on the campuses. People have hooked into social media behind a screen or iphone, and the end result is social isolation, wasted time, energy and the loss of real life experience. I don’t frequent any media at all; I don’t have an account on any site other than Linked ( under my pen name)and I never log onto that site, either. I value my privacy, and I agree with you whole-heartedly when you say we need to ‘expend our energy’ on following the Holy Spirit and finding creativity by focusing on God.

    • Thank you so very much for your perceptive words, Skye. You are right about social isolation. It has grown to epidemic proportions. A sad, sad situation. You are wise to have resisted it.