Knowing your audience is a huge part of marketing. But equally important is serving your audience. How do you do that?  By giving them good content.

All of us are super-busy today, too busy.  If you’re like me, you are always looking for ways to streamline your life.  Long blog posts intimidate you.  Little white space suffocates you. But short and sweet grabs you almost every time.

 Your readers are looking for short and sweet.  And, I might add, meaty, too. Sweet doesn’t have to mean lacking in nutritional value. Sweet isn’t fluff.  Sweet is nutrition easily digested.

 To keep your content short and sweet, try these tips:

• Focus on only one topic per post.
• Present an aspect of that topic that is fresh and original. No room for rehashing in content marketing.
• Write your post in an entertaining way, even funny if you’re good at humor.

Following these tips shows respect for your reader. And respect for your reader flows out of a desire to serve him.
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Copyright 2013 by Dr. MaryAnn Diorio. All Rights Reserved.