(Business): Pre-Launch Strategies for Your Book

The time to begin advertising your book is before it’s published. In fact, several months before.

Advertising gurus tell us that a person usually must see or hear an ad at least seven times before taking action on it. There is something about repetition that causes the brain to pay more attention each time the same message is heard.

With this knowledge in hand, how can you best prepare for the launch of your new book?  Here are some strategies I am currently using to prepare for the launch of my new children’s picture book, Who Is Jesus?, scheduled to be released in September by TopNotch Press.

1. Develop a business plan for the launch of your book. Decide when you will begin your launch, how frequently you will send out a notice about your book, and what specific methods you will use to promote it once it’s published (e.g., contests, free offer for a specific period of time, bundling your new book with other books you’ve written, blog tours, etc).

2) Build a list of people willing to review your book once it is launched. Once your book is published, you will have a ready-made list of reviewers who have already agreed to review your book. Send each of them a complimentary copy. If your publisher offers advance review copies (ARCs), send your reviewers a copy before the publication date.

3) Build a mailing list of people who will be potential buyers of your book, people who share an interest in the subject matter of your book.  In my case, my mailing list will include parents, grandparents, aunts and uncles, teachers, and others who would have good reason to purchase a children’s book for a child they love.

Strategies for launching your book are numerous and various, so much so that you can become overwhelmed. Your job is to choose those strategies that you think will make the most impact for your book. Don’t be afraid to make a mistake. If you do, you will be better armed for the launch of your next book.
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Copyright 2014 by MaryAnn Diorio, PhD. All Rights Reserved.

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