The Audience of One

Writer, for whom are you writing? The answer to that question will determine the content of your writing, the purpose of your writing, and the destiny of your writing.

As believers, our paradigm of purpose centers totally and only on Jesus Christ. We write for Him, about Him, in Him, and through Him. Every word that flows through our fingers–whether via the pen or the keyboard–must exalt Him and Him alone. He is the Beginning, the End, and Everything in between.

Too often we are tempted to write for our own glory, but His way and His will are that we write for His glory. He alone is worthy of all glory, all honor, and all praise.  For out of Him comes our writing gift, and to Him that gift must be consecrated. Without Him, we have no writing gift.  With Him, our writing gift is sanctified and given meaning and influence.

So be filled with joy at the great privilege that is ours. The privilege of writing for King Jesus and for His Kingdom.

When all is said and done, we write for an Audience of One.

Copyright 2014 by Dr. MaryAnn Diorio. All rights reserved.

(Business) What Is Content Marketing?

Knowing your audience is a huge part of marketing. But equally important is serving your audience. How do you do that?  By giving them good content.

All of us are super-busy today, too busy.  If you’re like me, you are always looking for ways to streamline your life.  Long blog posts intimidate you.  Little white space suffocates you. But short and sweet grabs you almost every time.

 Your readers are looking for short and sweet.  And, I might add, meaty, too. Sweet doesn’t have to mean lacking in nutritional value. Sweet isn’t fluff.  Sweet is nutrition easily digested.

 To keep your content short and sweet, try these tips:

  • Focus on only one topic per post.
  • Present an aspect of that topic that is fresh and original. No room for rehashing in content marketing.
  • Write your post in an entertaining way, even funny if you’re good at humor.

Following these tips shows respect for your reader. And respect for your reader flows out of a desire to serve him.
Copyright 2013 by Dr. MaryAnn Diorio. All Rights Reserved.

(Attitude) The Audience of One

stressEverywhere I turn, I see us writers frenetically promoting, promoting, promoting. I am often amazed that we ever find time to write. While we must certainly address the business side of promoting our writing, at times I wonder if we are overdoing it or handling it all wrong.

Please allow me to offer a few thoughts on the topic:

1) Scripture tells us that promotion comes from the Lord (Psalm 75:6-7). No matter how much we may strive to promote ourselves, we will fall flat on our faces if God is not in it. 

2) Scripture tells us that unless the Lord builds the house, they labor in vain who build it (Psalm 127:1).  No matter what fancy strategies we use to promote ourselves and our books, we will fall flat on our faces if God is not in it.

3) Scripture tells us that pride comes before a fall (Proverbs 16:18).  No matter how great our books are or how sleek our marketing campaign is, if we are not doing all in obedience to God and for His glory, we will fall flat on our faces.

Our purpose as writers on this earth is to exalt Jesus Christ, not ourselves. Our purpose as writers on this earth is to glorify God in all that we write and in all that pertains to our writing. Our purpose as writers on this earth is, ultimately, to please one Person only, the greatest of all Authors–our God in the Persons of Father, Son, and Holy Spirit.

Will you join me today in taking stock of your writing life? I don’t know about you, but I need to do some repenting.


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