(Business) Using Videos to Promote Your Book

After Google and Facebook, YouTube is the third most popular website in the United States and the second most popular world-wide. It makes sense, therefore, to use You-Tube as a venue for promoting and marketing your books.

Here are a few tips to keep in mind to maximize your use of video as a promotional tool:

  • Keep your video short, preferably under three minutes An ideal time frame would be between 30 seconds and 90 seconds. Attention spans are short these days, so make your video short and sweet and to the point. Viewers will be more likely to watch it.
     
  • Mention your contact information.  Also mention your website or other purchase site.  It’s a good idea to use a footer to display your website URL throughout the video.
     
  • If possible, include a text version of your video script on the YouTube website. 
     
  • When creating the title and description for your video, be sure to use keywords for SEO (Search Engine Optimization). 
     
  • Include an invitation at the end of your video for viewers to purchase your book. Be sure to provide purchase information.

Have you used YouTube to promote your books? If so, I’d love to hear of your experiences.

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Copyright 2013 by Dr. MaryAnn Diorio. All Rights Reserved.

Wednesday Wisdom (Business): Promoting Your Book

A_Christmas_Home_5095a4580bd85 - 25.jpgAs I write this, I am in the throes of promoting my Christmas novella entitled A CHRISTMAS HOMECOMING. It is an exciting time but a very busy one as well. In this post, I’d like to share with you some tips that will help make your own book launch easier, less stressful, and more effective.

  • Develop a marketing plan well in advance of the official release of your book.  In that plan, include an advertising budget.  Also include those target venues that will offer you the best possibilities for sales.
     
  • If possible, hire a reputable publicity firm to assist you.  I was blessed to hire the LitFuse Publicity Group which has been doing a fantastic job in getting my book out here.  LitFuse is boosting my book’s presence on the major media venues, such as Facebook and Twitter, and is providing an extensive blog tour.
     
  • Build a mailing list of family, friends, and everyone with whom you have done business in the past.  
  • Create a book trailer for your book.  Book trailers have been shown to be very effective in inducing sales. Here is mine.
  • Send postcards of your book.  Leave them in public places, with permission, of course.  Many local businesses will be happy to allow you to leave postcards or bookmarks, especially those business that you yourself support.


These are only a few thoughts to help get you started.  In a future post, I will share more ideas to help you get your book in front of the people who need to read it.

Now it’s your turn. What techniques do you use to promote your books?
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Photo Source: Microsoft Clipart