All in a Day’s Work

The writing business is a multi-faceted process that begins with the creation of a story and then progresses to the marketing of that story.  This was not always the case. Time was when a writer wrote, and that’s all she did pretty much.

Today the writer has become a marketer as well. It is no longer only about writing; it is also about promoting that writing.

If you’re like me, you wish things had stayed as they were. After all, writing is hard work.  I’d much prefer using my creative energy for creating stories instead of devising methods to market that story. But, alas, we must move forward with the times if we are to survive in this evolving industry.

So what does my typical writing day look like? Here’s a snapshot:

—From 8am until 1pm, I write. I focus on creating story. Usually, I lock myself in my writing studio and do not emerge until I reach my self-imposed word count: 1000 words minimum per day, five days per week.  If I do not stick to this regimen–and, I confess, at times I fail–I will not achieve the writing goals I’ve set for myself.

—I do my best to resist the temptation to check email.  Email poses a major distraction for me, so I have decided to relegate answering email to the hour between 4pm and 5pm. Again, I sometimes fail at this, but setting this boundary has enabled me to accomplish more actual writing of story.

—I leave the marketing aspect of writing to those times of day when my mind is less engaged creatively.  Early morning works best for me in terms of my creative energy. It is then that I am freshest and most engaged. So that is the time I devote to creating story.

What is your day’s work like?  What steps have you taken to ensure that you write?  What pitfalls have you encountered that have robbed you of valuable writing time?

One last thing–and the most important thing: I take very seriously God’s injunction to commit my writing to Him.  He says in Proverbs 16:3: “Commit your work to the Lord, and your plans will be established.”  I do this every day and have noticed that, despite my failures and weaknesses, the Lord keeps me on track and His job gets done. For this, I praise Him and thank Him.

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Copyright 2014 by Dr. MaryAnn Diorio. All Rights Reserved.

(Business) What Is Content Marketing?

Knowing your audience is a huge part of marketing. But equally important is serving your audience. How do you do that?  By giving them good content.

All of us are super-busy today, too busy.  If you’re like me, you are always looking for ways to streamline your life.  Long blog posts intimidate you.  Little white space suffocates you. But short and sweet grabs you almost every time.

 Your readers are looking for short and sweet.  And, I might add, meaty, too. Sweet doesn’t have to mean lacking in nutritional value. Sweet isn’t fluff.  Sweet is nutrition easily digested.

 To keep your content short and sweet, try these tips:

  • Focus on only one topic per post.
  • Present an aspect of that topic that is fresh and original. No room for rehashing in content marketing.
  • Write your post in an entertaining way, even funny if you’re good at humor.

Following these tips shows respect for your reader. And respect for your reader flows out of a desire to serve him.
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Copyright 2013 by Dr. MaryAnn Diorio. All Rights Reserved.

(Business) Using Videos to Promote Your Book

After Google and Facebook, YouTube is the third most popular website in the United States and the second most popular world-wide. It makes sense, therefore, to use You-Tube as a venue for promoting and marketing your books.

Here are a few tips to keep in mind to maximize your use of video as a promotional tool:

  • Keep your video short, preferably under three minutes An ideal time frame would be between 30 seconds and 90 seconds. Attention spans are short these days, so make your video short and sweet and to the point. Viewers will be more likely to watch it.
     
  • Mention your contact information.  Also mention your website or other purchase site.  It’s a good idea to use a footer to display your website URL throughout the video.
     
  • If possible, include a text version of your video script on the YouTube website. 
     
  • When creating the title and description for your video, be sure to use keywords for SEO (Search Engine Optimization). 
     
  • Include an invitation at the end of your video for viewers to purchase your book. Be sure to provide purchase information.

Have you used YouTube to promote your books? If so, I’d love to hear of your experiences.

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Copyright 2013 by Dr. MaryAnn Diorio. All Rights Reserved.

Wednesday Wisdom (Business): Promoting Your Book

A_Christmas_Home_5095a4580bd85 - 25.jpgAs I write this, I am in the throes of promoting my Christmas novella entitled A CHRISTMAS HOMECOMING. It is an exciting time but a very busy one as well. In this post, I’d like to share with you some tips that will help make your own book launch easier, less stressful, and more effective.

  • Develop a marketing plan well in advance of the official release of your book.  In that plan, include an advertising budget.  Also include those target venues that will offer you the best possibilities for sales.
     
  • If possible, hire a reputable publicity firm to assist you.  I was blessed to hire the LitFuse Publicity Group which has been doing a fantastic job in getting my book out here.  LitFuse is boosting my book’s presence on the major media venues, such as Facebook and Twitter, and is providing an extensive blog tour.
     
  • Build a mailing list of family, friends, and everyone with whom you have done business in the past.  
  • Create a book trailer for your book.  Book trailers have been shown to be very effective in inducing sales. Here is mine.
  • Send postcards of your book.  Leave them in public places, with permission, of course.  Many local businesses will be happy to allow you to leave postcards or bookmarks, especially those business that you yourself support.


These are only a few thoughts to help get you started.  In a future post, I will share more ideas to help you get your book in front of the people who need to read it.

Now it’s your turn. What techniques do you use to promote your books?
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Photo Source: Microsoft Clipart