(Business) Using Videos to Promote Your Book

After Google and Facebook, YouTube is the third most popular website in the United States and the second most popular world-wide. It makes sense, therefore, to use You-Tube as a venue for promoting and marketing your books.

Here are a few tips to keep in mind to maximize your use of video as a promotional tool:

  • Keep your video short, preferably under three minutes An ideal time frame would be between 30 seconds and 90 seconds. Attention spans are short these days, so make your video short and sweet and to the point. Viewers will be more likely to watch it.
     
  • Mention your contact information.  Also mention your website or other purchase site.  It’s a good idea to use a footer to display your website URL throughout the video.
     
  • If possible, include a text version of your video script on the YouTube website. 
     
  • When creating the title and description for your video, be sure to use keywords for SEO (Search Engine Optimization). 
     
  • Include an invitation at the end of your video for viewers to purchase your book. Be sure to provide purchase information.

Have you used YouTube to promote your books? If so, I’d love to hear of your experiences.

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Copyright 2013 by Dr. MaryAnn Diorio. All Rights Reserved.

(Business) The Benefit Factor

bottomlinePeople in sales know that in order to sell something, they must focus on the benefits to the customer. Bottomline, a customer will not let go of his hard-earned money unless he knows what benefit there is in spending his money.

Like it or not, we writers are in the sales business.  If you cringed at that statement, think about this for a moment: Do you expect to sell your books or articles?  If not, then you are a hobbyist, not a professional writer.

So what can you do to boost your sales?  Here are a few proven tips that have worked for many writers, including yours truly:

1)  Offer your customers / readers great value.  What this looks like will vary according to what you are selling.  For example, if you have several books in print, you could put together a bundle and offer them at a reduced price. You could also throw in a free book or a free service.

2) Offer a special promotional centered around a holiday or other special event, such as a book launch. Everyone likes to get something for free.  While you may think that giving away books is not good marketing sense, it actually helps to boost sales.

3) Help promote the books of other writers. This good deed sets in motion the Law of Reciprocity which states that what goes around, comes around. Most of all, promoting fellow writers advances the cause of Christ, and that’s the reason we’re writing in the first place, right?

So, as you market your books, keep in mind the word benefit. Focus on benefitting your customer / reader and you will be benefitting your bottom line in the process.

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Photo Source: Microsoft Clipart

(Attitude) The Audience of One

stressEverywhere I turn, I see us writers frenetically promoting, promoting, promoting. I am often amazed that we ever find time to write. While we must certainly address the business side of promoting our writing, at times I wonder if we are overdoing it or handling it all wrong.

Please allow me to offer a few thoughts on the topic:

1) Scripture tells us that promotion comes from the Lord (Psalm 75:6-7). No matter how much we may strive to promote ourselves, we will fall flat on our faces if God is not in it. 

2) Scripture tells us that unless the Lord builds the house, they labor in vain who build it (Psalm 127:1).  No matter what fancy strategies we use to promote ourselves and our books, we will fall flat on our faces if God is not in it.

3) Scripture tells us that pride comes before a fall (Proverbs 16:18).  No matter how great our books are or how sleek our marketing campaign is, if we are not doing all in obedience to God and for His glory, we will fall flat on our faces.

Our purpose as writers on this earth is to exalt Jesus Christ, not ourselves. Our purpose as writers on this earth is to glorify God in all that we write and in all that pertains to our writing. Our purpose as writers on this earth is, ultimately, to please one Person only, the greatest of all Authors–our God in the Persons of Father, Son, and Holy Spirit.

Will you join me today in taking stock of your writing life? I don’t know about you, but I need to do some repenting.

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 Photo Source: Microsoft Clipart